With Christmas approaching, the Christmas decoration ornaments market has ushered in new growth opportunities. For merchants who intend to build their own brands, it is crucial to understand market trends and master the key points of brand customization. This article will provide you with an in-depth analysis of the market status, trends and brand customization strategies of Christmas decoration ornaments private brands.

1. Market status and trends

1. Market size and growth

According to market research reports, the global Christmas decorations market size will be US$6.126 billion in 2024. It is expected that by 2030, global related revenue is expected to exceed US$8.18 billion. This growth is mainly due to consumption upgrades, the application of environmentally friendly materials and the expansion of cross-border e-commerce channels.

2. Consumer preferences
Consumers' preferences for personalized customization and cultural connotation products are upgrading. For example, Christmas balls with Chinese calligraphy and zodiac elements have a repurchase rate of 38% in the high-end market in Europe and the United States, and the export unit price is 2.3 times that of ordinary products. In addition, the penetration rate of smart decorations is also increasing, and it is expected to reach 28% by 2025.
3. Environmental protection and sustainable development
The application of environmentally friendly materials is becoming an important trend in the industry. For example, the proportion of bio-based PLA materials in decorations will increase from 18% in 2024 to 35% in 2025. The EU Eco-design Directive requires that the proportion of renewable materials in imported decorations should be no less than 40%, which has prompted domestic companies to increase their investment in technological transformation.
4. The rise of cross-border e-commerce
Cross-border e-commerce has become an important sales channel for the Christmas decorations market. In 2024, the export value of Christmas decorations has reached 5.8 billion US dollars, and it is expected to exceed 6.5 billion US dollars in 2025. Among them, platforms such as Amazon and AliExpress contributed more than 60% of the incremental transactions.

2. Brand customization strategy

1. Personalized design
Personalized design is the key to breaking through homogeneity. The sales of the Palace Museum's cultural and creative co-branded Christmas decorations series reached 380 million yuan in 2024, and the profit margin of cultural IP licensed products was 12 percentage points higher than that of ordinary products. Merchants can enhance the added value and market competitiveness of their products by cooperating with well-known IPs or developing unique designs.
2. Intelligent products
Intelligent products are becoming the new favorite of the market. For example, the growth rate of the smart Christmas tree product line with sound and light linkage and APP control reached 45%. Merchants can consider developing or customizing such intelligent products to meet consumers' demand for high-tech products.
3. Application of environmentally friendly materials
The use of environmentally friendly materials is not only in line with market trends, but also enhances brand image. For example, the market share of environmentally friendly products such as photodegradable Christmas trees and corn fiber ribbons is increasing. When customizing products, merchants should give priority to environmentally friendly materials to meet consumers' concerns about sustainable development.
4. Flexible supply chain
Flexible supply chain is the key to responding to changes in market demand. Flexible production technology reduces the minimum order quantity from 5,000 pieces in the traditional model to 200 pieces. Merchants can achieve rapid response and customized production by cooperating with suppliers who support flexible production.

III. Summary

The private label market for Christmas decorations shows a development trend of personalization, intelligence, environmental protection and cross-border e-commerce. When building their own brands, merchants should focus on personalized design, intelligent product development, the application of environmentally friendly materials and flexible supply chain management. Through these strategies, merchants can better meet market demand, enhance brand competitiveness and achieve sustainable development.