In recent years, the popularity of Halloween in China has increased year by year, and the market demand for related products has also continued to expand. According to the "2025 China Halloween Supplies Market Research Report", it is expected that by 2025, the size of China's Halloween market will exceed 6.8 billion yuan, with an annual compound growth rate of about 13%. This growth is mainly due to the increase in consumer demand for holiday decorations and theme activities, as well as the popularity and convenience of online shopping platforms.

E-commerce platforms have become the main channel for Halloween bag sales. Data shows that in the past five years, the ratio of offline retail store sales to online sales has been adjusted from Z:1 to W:2, and the online market has grown strongly. For example, during the Double 11 period in 2023, sales of Halloween-related products on major e-commerce platforms broke a record high, with a year-on-year increase of more than 25%.

Consumers' preference for personalized and customized products is becoming increasingly obvious. More than 80% of respondents expressed their willingness to pay extra for unique or special Halloween decorations and costumes. This means that Halloween bags with unique designs and creativity will be more popular in the market.

1. Characteristics of Halloween bags in China

In China, the design of Halloween bags not only incorporates Western traditional elements, but also combines local cultural characteristics. Some brands incorporate traditional Chinese cultural elements into Halloween decorations to develop Halloween products with local characteristics. For example, some bags may use traditional embroidery techniques or add ghost images from Chinese mythology to the design to attract consumers who seek cultural integration.

2. Brand marketing strategy

(I) Social media marketing
Brands can publish creative content through social media platforms to attract consumers' attention. For example, publish a tutorial video on how to make Halloween bags, or hold online interactive activities such as Halloween costume competitions to encourage consumers to share their works.
(II) Online and offline integration
By combining the advantages of offline experience stores and online e-commerce platforms, brands can achieve dual-channel operations. Offline stores provide physical product experience and personalized customization services, while online platforms can effectively expand market coverage and promote them quickly.
(III) Environmental protection and sustainable development
As consumers become more aware of environmental protection, products made of renewable or biodegradable materials are becoming more and more popular. Brands pay attention to reducing resource consumption and waste emissions during the production process, which can not only enhance the brand image, but also win wider market recognition.

III. Conclusion

Halloween bags have huge market potential in China, and consumers' demand for personalized and creative designs is growing. Brands can better meet market demand and enhance brand competitiveness through social media marketing, online and offline integration, and the use of environmentally friendly materials. With the further spread of Halloween culture, the Halloween bag market will show a more diversified and personalized development trend in the future.