As a traditional Western festival, the market demand for Halloween-related products has increased significantly on the eve of the festival. As one of the core decorative elements of Halloween, pumpkins are popular among consumers, whether they are real pumpkins or pumpkin-shaped decorations. According to the "2024 Halloween Overseas Consumer Market Insight Report", during Halloween, the consumption of home decoration products (including pumpkin lanterns, spider webs, skulls, etc.) is expected to reach US$3.8 billion. In addition, pumpkin-shaped candies, pumpkin decorations, etc. are also very popular.

1. China's position in global Halloween pumpkin exports

As one of the world's largest exporters of holiday supplies, China occupies an important position in the export market of Halloween pumpkins and related decorations. China's Halloween pumpkins and related products are mainly exported to the United States, Europe and other regions. For example, China's fresh or frozen pumpkins, winter squash and gourds (genus Cucurbita) are exported to Vietnam in the largest quantity, totaling 38,905,694 kilograms; the highest amount is exported to Hong Kong, China, totaling US$21,903,951. In addition, Yiwu, China, as an important production base for global holiday supplies, also has a considerable export volume of Halloween pumpkins and related products.

II. Popular Products Exported from Halloween Pumpkins

(I) Pumpkin Lanterns and Decorations
Pumpkin lanterns are one of the most representative decorations for Halloween. In addition to traditional hand-carved pumpkin lanterns, many businesses have also launched innovative products such as LED light string pumpkin lanterns and inflatable pumpkin lanterns. These products not only have better durability and safety, but also increase the festive atmosphere through different lighting effects.

(II) Pumpkin-themed clothing and accessories
Halloween-themed clothing and accessories such as pumpkin-shaped clothing, pumpkin hats, and pumpkin collars are also popular among consumers. In particular, pumpkin-themed clothing for children and pets has become a popular item during Halloween.

(III) Pumpkin-shaped candies and food
Products such as pumpkin-shaped candies, pumpkin-flavored snacks, and pumpkin scented candles are also popular among consumers. These products not only meet consumers' pursuit of a festive atmosphere, but also conform to the trend of health and environmental protection.

III. Sales channels and market trends

(I) The rise of online sales channels
In recent years, online sales channels have played an increasingly important role in the sales of Halloween pumpkins and related products. E-commerce platforms such as Amazon have become the main platform for consumers to purchase Halloween supplies. In addition, social media platforms such as Instagram and TikTok have also boosted the popularity of certain specific products through the "grass planting" effect.
(II) Trends in environmental protection and sustainable development
As consumers' environmental awareness increases, environmentally friendly Halloween pumpkins and related products have received more attention. For example, pumpkin lanterns made of degradable materials, flameless pumpkin candles and other products have gradually become the new favorites of the market.

IV. Future Outlook

(I) Market demand growth
As Halloween becomes more popular around the world, the market demand for Halloween pumpkins and related products is expected to continue to grow. In particular, emerging markets such as Asia and South America have huge consumption potential.
(II) Product innovation and customization
In order to meet the increasingly diverse needs of consumers, manufacturers of Halloween pumpkins and related products will pay more attention to product innovation and customized services. For example, develop more interactive and technological products, such as smart pumpkin lanterns, 3D printed pumpkin decorations, etc.
(III) Expand emerging markets
As a major exporter of Halloween pumpkins and related products in the world, China will continue to expand emerging markets in the future. In addition to the traditional European and American markets, the market potential in Asia, South America and other regions will also be further explored.
In short, the export market prospects for Halloween pumpkins and related products are broad. By continuously innovating products, optimizing sales channels and expanding into emerging markets, China is expected to occupy a larger share of the global Halloween pumpkin export market.