With the popularity of Halloween around the world, Halloween wreaths, as an important holiday decoration, have continued to grow in market demand and export scale. As an important producer and exporter of Halloween supplies in the world, China occupies an important position in the Halloween wreath market.

I. Current situation of Halloween wreath market

(I) Market demand growth
As a traditional holiday decoration, the market demand for Halloween wreaths increases significantly before Halloween. According to market research data, the global decorative wreath market size is estimated to be US$2.503 billion in 2023 and is expected to grow at a compound annual growth rate of 2.81% between 2024 and 2032. As an important category, the market demand for Halloween wreaths is also steadily increasing.

(II) China's export advantages
China occupies an important position in the global Halloween supplies market, and Halloween wreaths are no exception. China's Halloween product exports to the United States account for as much as 70%, and exports to Europe account for 20%. With its strong manufacturing base and perfect supply chain system, China is able to produce high-quality Halloween wreaths at a lower cost to meet the needs of the global market.

2. Halloween wreath market trends

(I) Personalization and customization
Consumers' demand for Halloween wreaths is becoming more and more diversified, and personalization and customization have become new trends in the market. Consumers are not only satisfied with traditional styles, but also hope that wreaths can reflect personal style or match specific themes. For example, wreaths with Halloween elements such as skulls, spider webs, pumpkins, and wreaths combined with interactive elements such as LED lights are popular with consumers.

(II) Environmental protection and sustainability
With the increase in environmental awareness, consumers' demand for Halloween wreaths made of environmentally friendly materials is also increasing. Manufacturers are increasing their investment in the research and development of degradable and recyclable materials to meet market demand.

(III) The rise of online sales channels
E-commerce platforms have become an important channel for Halloween wreath sales. According to market research, the proportion of online sales has increased significantly in the past five years, and social media platforms such as Instagram and TikTok have driven the sales of Halloween wreaths through the "grass planting" effect.

3. Halloween wreath export data

(I) Main export destinations
According to data from Alibaba International Station, the main buyers of Halloween wreaths are from the United States, the United Kingdom, Australia and other countries. These countries have strong e-commerce marketing during Halloween, and the market demand is strong.
(II) Export growth trend
The export volume of Chinese Halloween wreaths has continued to grow in the past few years. Taking Jiangsu as an example, the export of Christmas supplies (including Halloween wreaths) reached 480 million yuan in July 2024, a year-on-year increase of 92.7%. This shows that the competitiveness of Chinese Halloween wreaths in the global market continues to increase.

IV. Future Outlook

(I) Market growth potential
With the popularity of Halloween around the world, the market demand for Halloween wreaths is expected to continue to grow. In particular, emerging markets such as Asia and South America have huge consumption potential.
(II) Product innovation and customization
Manufacturers will continue to increase product innovation and launch more personalized and customized Halloween wreaths. For example, wreaths that combine smart lighting and interactive elements will become a new highlight of the future market.
(III) Expanding emerging markets
In addition to the traditional European and American markets, Chinese Halloween wreath manufacturers will pay more attention to emerging markets. By strengthening online and offline integrated marketing strategies, companies can further enhance brand exposure and meet the needs of global consumers.
In short, the Halloween wreath market has broad prospects. By continuously innovating products, optimizing sales channels and expanding emerging markets, China is expected to occupy a larger share of the global Halloween wreath export market.